STONESET · INC. BRAND SYSTEM — THREE DIRECTIONS FOR STONESET INC.

Three
directions.
One stone^℞.

Quiet luxury, both sides hidden in plain sight. The doctor and the streetwear head, set in one mark. If you know, you know.

— DIRECTION A — Monolith Brutalist monochrome. ACW × FOG. Museum-plaque heavy. The version that ends arguments.

— DIRECTION B — Specimen Archival apothecary. Margiela-tag numbers, Rx labels, lot codes. The clinical side as the streetwear move.

— DIRECTION C — SAMO·79 Downtown NY '78-81 meets mid-00s streetwear. Xerox, stamps, crowns. Hand stays open. Hand stays inked.

↳ FULLY DEVELOPED DIRECTION

The Brand Book.

Direction A — Monolith — built out as a 15-chapter editorial brand manual. Origin, name, proverb, pillars, voice, full logo system, palette, type, marks, sub-brands, applied surfaces, taglines, non-negotiables, colophon.

OPEN THE BOOK →

DIRECTIONA · Monolith (with Specimen language)

CHAPTERS15 — Cover through Colophon

SURFACES8 — Card, letterhead, tag, podcast, sticker, drop, site, certificate

TAGLINES12 lines, each with a use case

RULES10 non-negotiables

CODENAMEFor Permanent Use

Threedirections.One stone℞.

The Brand Book.

Three
directions.
One stone^℞.