STONESET · INC.DECK A — FOUNDATIONVOL. 03 / MMXXVI
A

FOUNDATION

The whole brand in six pages.

The essence. The proverb. The name. The faces. Hand this to anyone who needs to understand Stoneset in five minutes.

STONESET / DECK A4 CHAPTERSOF 6 DECKS
02 · MANIFESTOREAD ALOUD. ONCE.FOUNDING DIRECTIVE

"Never throw
a stone and
hide your hand."

If you're going to make a move, let the room see who made it. Don't whisper what you won't say out loud. Don't send what you wouldn't read in a room.

— STONESET · INC.
FOUNDED ON ONE LINE.

↳ READ THIS FIRSTEVERYTHING ELSE IS FOOTNOTEP. 002
03 · WHO IS THISTHREE FACES, ONE STANCEP. 003
↳ THE WHOLE BRAND IS THE OVERLAP

One person.
Three faces.
One stance.

CLINICIAN — DOCTORAL — FOUNDER — EXECUTIVE — CULTURE — RACK + ROTATION — stoneset — THE OVERLAP —
STONESET CLINICALSTONESET CAPSULESTONESET PRESS · STONESET INC.
04 · THE NAMESTONESET — ETYMOLOGYP. 005
ADJ. · /'stōn,set/ · FIXED BY WEIGHT, NOT BY FORCE

Stone·set.

STONE — N.

A thing you can hold. Weight you can feel. Permanence you didn't ask for and can't talk your way out of.

SET — V. / ADJ.

Decided. Finished. Placed where it stays. The conversation is over because there's nothing left to debate.

SAY IT TWICE"THEIR WORD IS STONESET."FILE UNDER · PERMANENT
23 · CLOSING— BACK TO THE PROVERB —P. 088

"Never throw
a stone and
hide your hand."

— STONESET℞ · SD · MMXXVI —
END OF DECK— STAND. DON'T POSE. —FOR PERMANENT USE
END · DECK AFOUNDATIONVOL. 03 / MMXXVI

STONESET℞

Deck A of six — Foundation. One face of the full Stoneset system. The other five live alongside it. The full brand sits in the master Brand Book.

PRINCIPALSTONESET INC.
VOLUME03 · Deck A
RELATED5 other decks · 1 brand book · 1 capsule sheet
DIRECTIVENever throw a stone and hide your hand.
STONESET · INC— FOR PERMANENT USE —SD · MMXXVI