STONESET · INC.DECK B — IDENTITY SYSTEMVOL. 03 / MMXXVI
B

IDENTITYSYSTEM

Marks, type, palette, lockups.

The visual machine. Six wordmark settings, eighteen stamps, four sub-brand lockups, the palette in its seasonal drifts, the type stack iterations. The how-it-looks reference.

STONESET / DECK B5 CHAPTERSOF 6 DECKS
05 · WORDMARK STUDIESSIX WAYS TO SET A STONEP. 011
↳ THE SAME WORD, SIX BODIES
01 · HEAVYWEIGHTARCHIVO BLACK
STONESET
— PRIMARY · 80% OF USES —
02 · BOX STAMPHIGH CONTRAST
STONESET
— DROPS · STICKERS · MERCH —
03 · ENGRAVEDSERIF DISPLAY
Stoneset℞
— EDITORIAL · CERTIFICATES —
04 · STENCILANTON CUT
STONE
SET·
— SPRAY · SIGNAGE · TAGS —
05 · QUOTEDNEWSREADER
"stoneset"
— PRESS · ON-RECORD VOICE —
06 · MONOSPACEJETBRAINS
[STONESET]
— SYSTEM · METADATA · DIGITAL —
NEVER REDRAWNEVER RECOLORNEVER STRETCH
06 · STAMP LIBRARYEIGHTEEN MARKS. ONE FAMILY.P. 015
↳ SMALL-FORM VOCABULARY · USE LIBERALLY
01 OPEN HAND
02 SET STONE
STONESET 03 BOX STAMP
© 04 COPYRIGHT
℞ 05 ℞ PRESCRIBED
SS 06 MONOGRAM
SET PERMANENT 07 COLD SEAL
08 ON RECORD
" " 09 QUOTES
01 02 03 04 10 CIRCLED · 03
LOT 0024 MMXXVI 11 LOT
No. III 12 EDITION III
DRAFT 13 DRAFT STAMP
VOID 14 VOID
SIGNED — STSET — 15 SIGNED
FOR PERMANENT USE 16 FOR PERM USE
STSET SD 17 SHIELD
— SAY LESS — MEAN ALL OF IT 18 CHIP
STAMP, DON'T DRAWEACH ONE HAS A USE CASEFILE UNDER · MARKS
07 · SUB-BRAND LOCKUPSFOUR ARMS · ONE BODYP. 021
↳ SAME WORDMARK · DIFFERENT QUALIFIER · NEVER A REDESIGN
— CLINICAL ARM · PRACTICE —
STONESET
Clinical

The practice. Crisis intervention. Psychosis management. Treatment navigation. The doctor's chair.

— CULTURE ARM · DROPS —
STONESET
Capsule

Limited objects. Heavyweight hoodies. One drop, one season, one purpose. The things you actually wear.

— VOICE ARM · ON RECORD —
STONESET
Press

Speaking. The podcast. Longform writing. Op-eds. Quiet weight, broadcast.

— PARENT · CORPORATE —
STONESET
Inc.

The holding company. The signature that goes on contracts. The board, the IP, the legal name.

NEVER COMBINE TWO ARMSNEVER USE PARENT IN PUBLIC COPYFILE UNDER · ARCHITECTURE
08 · PALETTEBASE + THREE SEASONAL DRIFTSP. 031
↳ THE BASE NEVER MOVES · THE SIGNAL CHANGES PER SEASON

Five stones.
One signal. Earned.

INK
BONE
PAPER
CONCRETE
FOG
SIGNAL
BASE— ALL YEAR —
0A0908
EDE8DE
F5F2EA
C7C1B5
8A8275
A8331A · IODINE
SS '26— SPRING DROP · CAPSULE 01 —
0A0908
EDE8DE
F5F2EA
C7C1B5
8A8275
5A6A52 · SAGE
FW '26— FALL DROP · ON RECORD —
0A0908
EDE8DE
F5F2EA
C7C1B5
8A8275
C28A2B · BRASS
VOL. NULL— ARCHIVAL ONLY · MONO —
0A0908
EDE8DE
F5F2EA
C7C1B5
8A8275
— NO SIGNAL —
BASE = 95% OF ANY PAGESIGNAL = LESS THAN 1%NO GRADIENTS · NO SHADOWS
09 · TYPE STACK ITERATIONSTHREE STACKS · ONE BRANDP. 037
↳ THREE WAYS TO SET THE PAGE · MIX BY OCCASION
A · MONOLITHHEAVYWEIGHT
DISPLAY · ARCHIVO BLACK
STAND.
DON'T POSE.
BODY · INTER · NEWSREADER
"Quiet weight does the talking."
SYSTEM · JETBRAINS MONO
LOT 0024 · SD · MMXXVI
B · SCHOLAREDITORIAL
DISPLAY · EB GARAMOND
For permanent use.
BODY · INTER · NEWSREADER ITALIC
"The record is the receipt."
SYSTEM · SPACE MONO
℞ — NDC 0024 · MMXXVI
C · DOWNTOWNSTAMPED
DISPLAY · ANTON
SAY LESS.
BODY · EB GARAMOND ITALIC
"Hand stays inked."
SYSTEM · SPECIAL ELITE
— STSET / NO. 003 —
A · BOARDROOM · DECKSB · LETTERS · SCRIPTSC · DROPS · POSTERS
END · DECK BIDENTITY SYSTEMVOL. 03 / MMXXVI

STONESET℞

Deck B of six — Identity system. One face of the full Stoneset system. The other five live alongside it. The full brand sits in the master Brand Book.

PRINCIPALSTONESET INC.
VOLUME03 · Deck B
RELATED5 other decks · 1 brand book · 1 capsule sheet
DIRECTIVENever throw a stone and hide your hand.
STONESET · INC— FOR PERMANENT USE —SD · MMXXVI