STONESET · INC.DECK E — PRESS & BROADCASTVOL. 03 / MMXXVI
E

PRESS&BROADCAST

Voice in the world.

The on-record arm. Podcast poster series, office signage, subway takeover. The brand the moment it leaves the office and lives outside.

STONESET / DECK E3 CHAPTERSOF 6 DECKS
15 · ON RECORD · POSTER SERIESFOUR EPISODES · ONE GRIDP. 067
↳ THE POD'S OWN VISUAL LANGUAGE · EVERY DROP USES THE SAME GRID
EP. 01405·19·MMXXVI
QUIET
WEIGHT.
"You don't need a mic. You need a record."— W/ STSET
EP. 01506·02·MMXXVI
THE
HAND.
"What does open hand look like in a closed room?"— W/ A. NGUYEN
EP. 01606·16·MMXXVI
RECEIPT
OVER
VOLUME.
"The internet talks. Receipts close the case."— W/ J. HOLLAND
EP. 01707·07·MMXXVI
FOR
PERMANENT
USE.
"What we do when we mean it for good."— W/ R. CARSON
LISTEN STSET.CO/RECORDPOSTED 1ST & 3RD MONNO ADS · NO TRAILER
16 · OFFICE · SIGNAGEA DOOR · A PLAQUE · A WALLP. 069
↳ WHEN THE BRAND HAS TO LIVE IN THREE DIMENSIONS
STSET.CO/CLINICAL —SAN DIEGO · MMXXVI—
STONESET— Clinical
BY APPOINTMENT
MON–THU · 09:00–18:00
FRI · 09:00–13:00
SAT · BY ARRANGEMENT
— PRESS THE BUZZER. STATE YOUR NAME. —
— RECEPTION · WALL 01 —
Stand. Don't pose.
— HALLWAY · WALL 02 —
The hand stays open.
— OFFICE · WALL 03 —
Say less. Mean all of it.
BRASS PLAQUE · ETCHEDWALLS · LETTERPRESS POSTER · 24×36FILE UNDER · IRL
18 · SD SUBWAY · TAKEOVERA PHASE-ONE CAMPAIGNP. 075
↳ STSET·SD · PHASE ONE

One line.
Five trains.
Two weeks.

Subway posters at the platforms the founder rides — Bedford, Canal, 14th, Atlantic, Astor. One poster. One line. The proverb, full-size, where you can't scroll past it.

— PRESS / LAUNCH · FALL '26 —

STONESET℞SD · MMXXVI
NEVER
THROW
A STONE
AND
HIDE
YOUR
HAND.
— A reminder, in the city that taught it to me.
STSET.CO— STSET —
OUTDOOR · LETTERPRESS POSTER24×36 IN. · BLACK ON BONEFILE UNDER · CAMPAIGN
END · DECK EPRESS & BROADCASTVOL. 03 / MMXXVI

STONESET℞

Deck E of six — Press & broadcast. One face of the full Stoneset system. The other five live alongside it. The full brand sits in the master Brand Book.

PRINCIPALSTONESET INC.
VOLUME03 · Deck E
RELATED5 other decks · 1 brand book · 1 capsule sheet
DIRECTIVENever throw a stone and hide your hand.
STONESET · INC— FOR PERMANENT USE —SD · MMXXVI